May 15, 2024

Soly Germany enters next growth phase and appoints Alexander Graf von Pfeil as Country Manager

Soly Germany enters next growth phase and appoints Alexander Graf von Pfeil as Country Manager

Groningen, May 15 2024 - Alexander Graf von Pfeil has been appointed Country Manager for Germany at international clean energy tech company Soly. The appointment is part of the international growth strategy of the company, which specializes in solar energy, home batteries and EV charging solutions. 

Prior to joining Soly, Graf von Pfeil was Chief Business Officer at Project 3 Mobility, closely linked to the Bugatti-Rimac group, he led the development and growth of the fully autonomous electric vehicle service. Before that, he contributed to the growth of Uber in Germany and the United Kingdom and was a General Manager for the DACH region at Lime, one of the world's leading micro mobility companies. Throughout his career, he has demonstrated expertise in scaling businesses within the new mobility sector. Now he is using his experience to strengthen Soly's position as a leader in solar energy, home batteries and charging infrastructure in Germany. 

Graf von Pfeil: “Throughout my career, I have always been involved in building and scaling up operations in companies. Since I was predominantly working in the mobility industry, all my efforts were focused on the goal of making the world a better place by reducing carbon emissions on our streets. Now my mission with Soly is to decarbonize our energy production.” 

Patrick van der Meulen, founder and CEO of Soly: “Since launching the German team in January 2023, we have experienced impressive growth. Under the leadership of Alexander Brunst, we have grown from 0 to a fast-growing scale-up with 50 colleagues. Our next milestone of growth is marked by the appointment of Alexander Graf von Pfeil as the new Country Manager, and the strengthening of the team in Düsseldorf. We are confident that through his experience and under his leadership we can expand Soly's market share as one of the top energy technology companies in Germany.” 

Energy company of the future 
Soly recently received a €30 million capital injection and has expanded internationally to Italy, South Africa, Belgium, Germany and the United Kingdom. Through rapid international expansion, development of new energy products and its proprietary software platform, Soly aims to supply more than 500,000 households and businesses with renewable energy by 2030.